Analysis Brands are tracking hashtags to find engaged audiences – Nielsen June 28, 2022 2 mins read 254 Views In the last few years social media platforms have seen a remarkable user and engagement increase. Many brands are now spending big on this platform.. Read More
Analysis Building better connections – Nielsen May 18, 2022 1 mins read 350 Views Since the pandemic, many social media platforms experienced remarkable growth. People are now more connected than ever, and they’re ready to connect.. Read More
Analysis Nielsen Annual Marketing Report: Era of Alignment April 12, 2022 1 mins read 330 Views Even with the challenges of the past 2 years, many brands are still trying to rebalance their marketing efforts in 2020 after massive pullbacks,.. Read More
Analysis Breaking the bias with women influencers in sports and gaming – Nielsen March 29, 2022 3 mins read 273 Views You will find the most influential people when you perform a Google search on movies or music. This month, many brands are celebrating women, with.. Read More
Analysis Why focusing on the entire marketing funnel is key for long-term brand growth – Nielsen February 3, 2022 4 mins read 300 Views Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic in 2020. Many brands had to halt or reduce their.. Read More
