TAMPA FLORIDA, FEBRUARY 7: Tom Brady (12) of the Tampa Bay Buccaneers celebrating after their defeat Super Bowl LV: The Kansas City Chiefs played at Raymond James Stadium in Tampa on February 7, 2021. The Chiefs were defeated 31-9 by the Buccaneers. (Photo by Mike Ehrmann/Getty Images).
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On Tuesday, Tom Brady – considered the greatest football quarterback of all time – announced his retirement from the NFL. Brady has won seven Lombardi Trophy trophies in his over two decades as a professional football player. It is the record for most consecutive championships by any single player. He was also named Super Bowl MVP.
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. Every day presents a new challenge that allows me to reach my full potential. These 22 years have been a challenge, and I have done my best.
According to ESPN sources, Brady was determined for weeks not to have a “farewell” season. He led the Tampa Bay Buccaneers win a Super Bowl title and NFC South crown last season. Brady declared his retirement on Tuesday less than one week after the Buccaneers had been eliminated from Super Bowl contention due to a defeat by the Los Angeles Rams.
Brady has received a lot of praise via social media.
Memories to last a life time. Thanks, 12,” tweeted the Tampa Bay Buccaneers on Tuesday.
Brady’s old employers, the New England Patriots (@Patriots), also wrote to Twitter: “It was quite a ride. Thanks and congrats, @TomBrady
Social Media: Reactions and Interactions
All social media platforms recognized Tom Brady’s positive impact on professional football. It wasn’t only the flood of comments from fans.
According to Emplifi’s data team, Brady’s social media presence increased after the announcement of his retirement. Emplifi also provided deep dives across social networks.
Brady gained 215,000 Instagram fans on Tuesday. Brady typically adds 7.8 thousand new followers to his Instagram account every day. This is a substantial increase. Brady usually averages about 300,000. Interactions per post.
Brady gained 39.5 million additional followers on Twitter after his retirement announcement. This is significantly more than the average of 2,000 followers that the five-time Super Bowl MVP receives. Additionally, his Tuesday posting received some 673,000 interactions.
Over at Facebook, Brady added around 6,800 fans, and had about 179,000 interactions – far in excess of his 30,000 normal daily interactions. However, his January 25 posts – following the Tampa Bay Buccaneers’ loss to the Rams – he had received even more engagement, with 226,000 interactions from users on the social network.
Bob Gearing from Emplifi, Global Enterprise Head, stated that “it’s not surprising that Tom Brady’s retirement announcement has lit up social media”
Brady has added 215,000 followers in just one day. He normally adds between 7-8 000 to each day. Gearing shared the details via email.
Gearing added that “Reactions to Brady’s announcement on Twitter and Facebook were also higher as a consequence.” His post from 25 January, where he expressed gratitude to his team for a great season, received more engagement on Twitter (at 226 thousand) than the retirement post posted on February 1st, with 179 000 interactions. Brady could control communication by sharing his retirement announcement on social media, sharing it with his followers and fans first.
Brady, whether you like him or loathe him on Twitter, certainly captured the interest of fans of football this week.
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