Selling music products online can be a great business. Whether it’s a vinyl record storage system or a new record player, it’s important to have a plan in place for using a corporate social media platform. If you are ready to take that business to the next level, here are some dos and don’ts you need to know when selling on social media.
Do Use Social Media to Build Your Brand
Social media isn’t just a way to shout into the void. It is a way that you can build your brand one post at a time. These posts, over time, can show your audience just how amazing your music products are and why they are the perfect customer for your brand.
Do Engage with Your Audience
A social media presence without engagement doesn’t do your brand any favors. In fact, refusing to engage with your audience can drive potential customers away. Engagement can take on a few different forms on social media. While everyone considers responses to comments engagement, you can also craft posts that are based on audience suggestions and open up post comments by directly answering a question that you may have for your audience. This provides a back-and-forth relationship that customers love to have with their favorite brands.
Do Embrace Your Brand’s Authenticity
Social media has opened up everyone to what the world has to offer, and that often means weeding through a lot of scammers and snake oil salesmen. The best thing you can do for your brand when you are posting on social media is to maintain a level of authenticity that your followers will respect. That means being honest about your products, not making high-pressure sales posts, and giving your audience room to engage without being sold to directly. Let your products do the talking when it comes to social media.
Don’t Overuse Hashtags
Hashtags are a way to easily categorize your posts, but with some platforms, too many hashtags can make your posts look cluttered and desperate for an audience. And on other platforms, hashtags may not work well to get your post in front of the right audience, no matter how well that word or phrase fits with your brand. It is best to stick with no more than three hashtags on a post.
Don’t Spam Your Followers
While you may think that getting the word out about your music products is the most important thing on social media, constantly advertising and spamming your audience doesn’t work on social platforms. This kind of behavior, where you are trying to slip your sales pitch into someone’s DMs, isn’t going to work. Instead, you want to create content that speaks to the quality and need for your music products without a standard call to action on every message that you send.
Don’t Put All Your Focus on the Numbers
Metrics can be a great way to measure certain aspects of social media, but with constantly changing algorithms, it is more important to focus elsewhere. The true measure of success in selling your music products on social media would be authentic engagement with your audience and being able to build a core of loyal customers that will help you with word-of-mouth promotion.
The post The Dos and Don’ts of Using Social Media to Sell Music Products appeared first on Social Media Explorer.
