L.L. Bean label is displayed in the collar of a sweater, Thursday July 16, 2020. In the sweater collar, Thursday July 16th 2020, you will find the L.L. Bean label. Marlborough, Mass. L.L. L.L. Bean has moved away from the original model of selling direct to customers through catalogs. Instead, they are now selling in their stores with an agreement to distribute products through Nordstroms Staples, Scheels and Scheels. (AP Photo/Bill Sikes)
ASSOCIATED PRINT
A $30 L.L. was sold last month. A $30 L.L. Bean Tote Bag went viral on TikTok last month, however don’t expect to see any social media campaigns by the outdoor lifestyle brand in may. On Monday, the retailer stated that they would no longer be posting to social media in honor of Mental Health Awareness Month.
One tweet may be all the retailer might post this month on its official Twitter account (@LLBean). “In honor of #MentalHealthMonth we are taking a break social media and spending more time outdoors. We hope you’ll join us, and take a little time for yourself in the great outdoors. These are some helpful tips that will help you get outside:
The company announced that it will not post in May and would also be removing its grid from Meta-owned Instagram. L.L. Bean now offers online resources to encourage people getting outside and prioritizing their mental health. In addition to a $500,000 grant, the company announced a partnership of two years with Mental Health America. This will help to finance programs and research that emphasize the value of being unplugged and connecting to nature.
You’ll find quick tips such as: “5 Ways to Increase Your Mental Well-being” and “5 Healthy Breaks For Days at Home”.
L.L. Bean has been helping people get outside for more than 100 years. Bean helped people to get outdoors,” stated Shawn Gorman (executive chairman). Mental Health America is our partner in helping more people enjoy the therapeutic benefits of being outdoors.
Health and well-being
L.L. Bean currently supports Mental Health Awareness Month in the highest profile way.
L.L. Bean is a good company. Bean’s decision not to use social media for more than a month may prove beneficial for the company as well as its customers. Studies have shown that depression is linked to excessive social media use. Charles King, a technology analyst at Pund-IT said that spring is coming and the weather will improve.
L.L. Bean is donating $500,000 to fund outdoor activities. King said that Bean, who is collaborating with Mental Health America to develop this strategy and donating $500,000 for outdoor activities funding, is not a PR stunt. This kind of effort would be in the company’s bailiwick because it is well-known for making sturdy outdoor gear.
Brands won’t be hurt
L.L. Bean recognizes the importance of social media for brands. Bean is a notable example of the power and reach of social platforms.
L.L. Bean has been in business for over 30 years. Bean is a well-known brand and their commitment to core values makes it clear that they are able to afford a vacation,” Scott Steinberg, a social media analyst and brand marketing expert, said.
Steinberg stated that Steinberg said, “They are promoting the need for people to be outside and enjoy nature.” L.L. Bean is supported by it. Bean and the values they hold dear. They’ve created a campaign instead of micro-moments via social media. This should raise awareness about the subject and increase attention. This creates buzz that will help L.L. Bean.”
It’s likely to also earn trust from core customers.
King stated, “It’s worth also remembering the Opt Outside Campaign that REI launched last year in conjunction with its 2015 decision to shut down its Black Friday stores so its employees could enjoy the Thanksgiving holiday better.” REI was not affected by this decision and it even inspired others to adopt similar strategies. Let’s all hope L.L. Bean enjoys similar success.”
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