The rich and varied history of the U.S. Black community has shaped our nation and cultures all over the globe. The complexity that makes this experience rich is often lost or undervalued when it comes down to representation in media. It is essential that the media industry has a deeper understanding about the community in order to be more inclusive and grow its bottom line or brand awareness with Black audiences.
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Content is the common language of many African Americans. Learn how Black audiences can engage with content using traditional media methods.How brands can build trust in the Black community through advertising and content that puts Black culture at the forefront.Explore the intersectionality and diversity within the Black community. Learn more about the international Black diaspora audience Look at profiles of African American sections that are powerful: the Black male streamer and the amazing woman, as well as HBCU alumni.The post Meeting Black audience demand for representation that matters – Nielsen appeared first on Social Media Explorer.
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