Is this the end of on the internet news as we know it? In July 2025, the digital news industry encountered a "web traffic apocalypse" as major authors saw their internet website traffic drop. This video breaks down the surprising data, exposing exactly how 46 of the top 50 U.S. information sites experienced substantial year-over-year traffic decreases.
We check out the shocking losses for house names, consisting of: Forbes: down 50% Daily Mail: down 44% NBC News: down 42% The Washington Post: down 40% CNN: down 34%.
So, what's triggering this industry-wide crisis? The main chauffeur seems the launch of Google's AI Overviews in May 2024. This function has basically altered individual search actions, leading to a dramatic rise in "zero-click searches" from 56% to 69% in just one year. With customers getting the answer directly on the search results page page, natural search traffic to information internet sites has collapsed by over 600 million monthly sees.
Join us as we examine: The core searchings for from the July 2025 Press Gazette and SimilarWeb information. Just how Google's AI is fueling the decline, with just 1% of users clicking links in AI summaries. The lawful battles heating up, as authors like Penske Media (owner of Wanderer and Range) sue Google over lost traffic and income. The business strategies authors are adopting to survive, from dynamic paywalls at the BBC to a more comprehensive pivot towards reader revenue. The few exemptions to the guideline, like Substack, which saw a 47% development in website traffic.
This isn't just a short-lived dip-- it's a fundamental shift in just how news is found and taken in online, increasing severe issues about the future of quality journalism and information accessibility.
What do you think about the impact of AI on news? Let us understand in the remarks!
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