How a Data Privacy Plan Helps a Corporate Social Media Account

Data privacy is one of the most important things that a company needs to account for. Whether you’re asking customers for their credit card number, an employee for their home address, or for any other sensitive information, you have to ensure that you’ll keep it away from unsavory actors. Fortunately, a data privacy plan is easy to create and can effectively shield a social media account from the consequences of a breach.

What Is a Data Privacy Plan?

As the name suggests, a data privacy plan is simply a set of protocols as to how your company handles data. Ideally, those protocols will be written down in a document stored at company headquarters or as part of a privacy statement posted on your social media accounts.

The plan should outline how data will be kept confidential, whether you limit who can see posts or who has access to your account. In addition, your accounts may be held on a private server for added security. Finally, the plan should outline what happens in the event of a breach.

How a Data Privacy Plan Can Help

There is nothing that you can do to eliminate the risk of a data breach. However, having a plan in place tells everyone in the company to be careful as to how sensitive information is handled. For instance, placing limitations on what can be posted minimizes the risk that a trade secret is made public. It’s not a matter of if but when a data breach occurs, and having a data privacy plan in place can help alleviate the fallout.

Limiting who can post to the account minimizes the risk of a breach because it provides few people with an opportunity to facilitate one. It also reduces the number of people who have access to the company’s network, assuming that posts are made from corporate devices.

If a Breach Does Occur

In the event of a data breach, having a plan in place may help you guard against liability. For instance, you might have anyone who sees your posts or otherwise interacts with your accounts acknowledge that there are risks to doing so. Typically, continuing to interact with an account or other corporate online properties is seen as agreeing to your warning and future terms of engagement.

Therefore, it may be harder for victims to take legal action against your company. Instead, they may be forced to take legal action against the social media site where the content was posted or other parties that may be liable for their losses.

In some cases, victims won’t sue if they know a good-faith effort is being made to rectify the situation. This could mean agreeing to upgrade security efforts or taking other steps to ensure a breach doesn’t happen again.

Consumers, vendors, and other parties that interact with your company need to know that their information is safe. Otherwise, you could leave thousands of people vulnerable to fraud for years or decades to come. Failing to have a robust policy could harm your brand or make it difficult to find new partners willing to help your company take the next step as a firm.

The post How a Data Privacy Plan Helps a Corporate Social Media Account appeared first on Social Media Explorer.