Mobile view of Elon Musk’s Twitter private account. Elon Musk appears in the background. You can read more 2 February 2023 at Brussels, Belgium (Photo illustration by Jonathan Raa/NurPhoto via Getty Images
NurPhoto via Getty Images
Twitter CEO Elon Musk tweeted that Twitter would begin sharing ad revenues with its users. Friday morning. Creators will get paid for ads that appear in their threads, though it’s not clear yet what kind of percentage will be handed out.
The new revenue sharing program only applies to users who have subscribed to the platform’s $8 per month subscription service, Twitter Blue, according to Musk. And any users who got their blue checkmark before Musk’s takeover will not be eligible.
“Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” Musk tweeted in response to questions.
Details haven’t been released about the new program, but Musk tweeted that it will start today. And you can bet plenty of creators are anxious to learn what kind of cut they’ll make. YouTube offers creators 55% revenue share, and TikTok shares revenue 50/50.
YouTube creator Tim Pool responded to Musk’s tweet with “how do we sign up,” though the conservative commentator didn’t get an immediate response.
Musk is adamant about creating different revenue sharing models on Twitter. November, but there’s been some confusion about when and how such a program would launch. In true Musk form, it appears the CEO sent out a notice about a program before any official announcement from the company’s communciations channels.
Musk purchased the social media company for roughly $44 billion back in October after a protracted legal battle following the billionaire’s attempts to pull out of the deal. Twitter saw rapid changes, including Musk’s firing of a large number of employees and chaos within many teams. Musk said he’d go after the bots on the platform, many of which have led to people getting swindled by Musk impersonators. If you’re wondering whether people actually fall for those scams, they do, and I have the documentation from the FTC to prove it.
Twitter has been calm lately, with Musk refraining from sending his controversial directives to teams via the platform. However, he did not walk back those instructions later.
I’ve reached out to Twitter for comment, though it’s not clear the company even has a PR team anymore. I’ll update this post if I hear back.
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