4 Ways to Draw Attention to Your Band

You’ve just signed a deal with a record label and you’re about to hit the road to promote a record. You’ve rehearsed a setlist over and over and have cool merch to sell on tour, but you might not feel like you’re quite “there” yet. Below are 4 additional things you can do for an upcoming tour to draw attention to your band and stand out. With these 4 tips, you’ll develop a larger audience and be ready for the next big tour.

Make Videos & Be Active On Social Media

Music videos are a fantastic way to get your band’s name and music out there. You can post it on YouTube and share it on social media to help promote your band. If you don’t have the budget for a professional music video, you can always create a DIY video using your phone or camera. Mobile phones are fully capable of shooting a professional video and fans won’t know the difference.

In addition to YouTube, start a TikTok page for your band. TikTok is a great way to get your music in front of a new, younger audience all across the country. Social media is one of the most powerful tools you have to reach new fans, so make sure you’re active on all platforms.

Play Small Venues & House Concerts

One way to make an impact and stand out is by playing small venues and house concerts. This will show your fans that you’re willing to play anywhere and that you care about them enough to play in a more intimate setting. You’ll also get to know your fans better and build stronger relationships with them.

Consider playing a few small venues or house concerts in the cities you’ll be touring. This will help you build a fan base in those cities and make your tour more successful. A lot of bands on a larger tour package will have “off” days where they can explore cities and essentially be tourists. Instead, crash a house show, play a small bar or do a meet-and-greet with existing fans.

Pass Out Flyers & Promote Your Tour

Before your tour, start promoting it by passing out flyers and hanging posters in local businesses. You can also promote your tour online by creating an event on Facebook and inviting all of your friends. Make sure to include all the important details like the date, time, venue and ticket information.

You can also send out a press release to local media outlets and see if they’ll do a story on your upcoming tour. This is a great way to get free publicity and generate excitement for your show. If you don’t have a lot of money to promote your tour, get creative and think of other ways to get the word out.

Enhance Your Stage Presence

Stage presence is everything to a new band. If you can captivate an audience, even if they don’t know you, you can grow your audience of fans instantly. Consider a stage backdrop to promote the tour or your latest record, use lighting to illuminate the stage and make sure band mates are fully engaged in the show.

Also, don’t be afraid to interact with the crowd. Go into the audience, get them involved in sing-alongs and get them pumped up with mic grabs. You want people to leave your show feeling like they just experienced something special. If you can do that, you’re on your way to success.

There’s no one right way to promote your band and grow your audience. But if you’re willing to put in the work, these 4 tips will help you stand out and draw attention to your band. With a little effort, you’ll be ready for the next big tour.

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