A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today’s digital world, that powerful conversation doesn’t have to end when the applause fades. Your social media channels are your “virtual stage,” a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.
For any professional keynote speaker, developing a social media presence that is a true and authentic reflection of your on-stage voice is no longer a ‘nice-to-have’; it’s an essential part of building a powerful and memorable personal brand. The key is consistency. Your followers should be able to close their eyes and “hear” you when they read your posts.
Here are some tips for creating a social media channel that is a perfect match for your speaker voice.
1- Define Your Voice in Three Words
Before you write a single post, take a moment to distill your on-stage persona into three core descriptive words. When you are at your absolute best on stage, are you:
“Authoritative, Witty, and Insightful?”“Inspirational, Empathetic, and Action-Oriented?”“Provocative, Humorous, and Direct?”Write these three words down and stick them to your computer monitor. Every single piece of content you create should be filtered through this lens. This simple exercise is the key to creating a consistent and authentic brand voice.
2- Turn Your Keynote into Content
Your signature keynote speech is a goldmine of valuable content that you have spent hundreds of hours perfecting. It can and should be the source material for dozens, or even hundreds, of individual social media posts. The art of repurposing content is the key to an efficient strategy.
Deconstruct your speech. Pull out your most powerful, memorable quotes. Turn these into simple, beautifully designed, and highly shareable graphics. Take a single, compelling story from your speech and write it out as a long-form, narrative post for a platform like LinkedIn. Record a series of short, 60-second videos, with each one explaining a single concept or a big idea from your talk.
This allows you to share the core of your message with a much wider audience, in a format that is perfect for social media.
3- Choose the Platform That Fits Your Style
You do not need to be on every single social media platform. In fact, it’s a mistake to try. A much more effective strategy is to choose the one or two platforms that are the best fit for your specific voice and your ideal audience, and to dominate them.For the business-focused, data-driven speaker, LinkedIn is your natural home. It’s the perfect place for your long-form posts and for connecting with corporate decision-makers.
For the highly visual or inspirational speaker, Instagram is a fantastic platform for your quote graphics and short, motivational videos. For the expert who loves to teach, YouTube is the ideal platform for sharing longer, more in-depth content and excerpts from your speeches.
4- Go “Behind the Scenes” to Build a Personal Connection
Your audience doesn’t just want to hear your professional message; they want to connect with the real, human person behind it. Your social media is the perfect place to build this personal connection by sharing a peek “behind the scenes” of your life as a speaker.
This doesn’t mean you have to overshare. Simple, authentic moments work best. This content builds a sense of rapport and makes your professional content even more powerful.
A great speaker builds a powerful connection with their audience. Social media is the tool that allows you to maintain and deepen that connection long after you’ve left the stage. By creating a digital presence that is a true reflection of your unique voice, you can build a loyal and engaged community that will follow your work for years to come.
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