When it comes to content marketing, the best way to stay on top of your game is by using an editorial calendar. An editorial calendar will help you schedule and plan all of your content for the year ahead while also allowing you to see what types of topics work well together. This article will discuss ten ways that an editorial calendar can be used for successful content marketing.
Define your Audience
The first step to using an editorial calendar is defining who your audience will be. Who are you trying to reach with the content that you produce? Are they social media influencers, business owners or marketers, kids under 14 years old, etc.? Using data governance software can help you determine exactly who your audience is and what types of content they like to read?
Determine what Content You Want to Produce
Once you have defined your target audience, it’s time for some brainstorming! Where can you find inspiration for content ideas? What formats will work best (blog posts, videos, and infographics)? Will these different formats link back to a larger goal like increasing your email list subscribers and driving product sales? Once this has been decided upon, it’s time to create a timeline for publishing each piece of content according to the chosen format and topic.
Create a Timeline for Publishing Each Piece of Content
Now that you know what types of content you want to produce and when to create a calendar with each piece of content included. Make sure your deadlines are realistic! If the topic needs more research than anticipated or video footage takes longer than expected, then update the timeline as needed, so there is still an effective marketing strategy in place.
Stay on Top of Your Calendar and Keep It Updated As Needed
You’ve worked hard creating this editorial calendar, don’t lose sight of all that planning by letting things slip through the cracks! The best way to stay on top of your schedule is by utilizing tools like Google Calendar, Trello, and CoSchedule. These will help keep you organized and on track.
Schedule Posts Ahead of Time so They Go Live at the Right Time
One of the benefits of using an editorial calendar is being able to schedule posts ahead of time so they go live on their designated date. By scheduling your content, you are also prioritizing what types of stories should be published first and last. This can help drive traffic based on when a certain topic was posted or if there were any holidays that week.
Be Proactive and Adjust the Schedule as Needed
As you begin to schedule your content, make sure that there is still enough time for changes if needed. If something comes up out of nowhere like an interview opportunity or other last-minute news story then adjust accordingly! You never know what might happen, so be proactive when it comes to staying on top of your editorial calendar.
Start Using an Editorial Calendar for Content Marketing Today
By using an editorial calendar, you will be able to successfully plan all of the content that you want to publish throughout the year ahead. Instead of losing track or wasting time creating separate documents and pieces of paper with notes scribbled everywhere, use data governance to keep track.
Share Your Content With Other People in Your Industry or Niche
After you have published a piece of content, please share it with other people who may be interested! You can do this by sending an email to your subscriber’s list about the topic just covered or using social media outlets like Twitter and LinkedIn. In addition to posting links from the original post, consider sharing some commentary about why you think others will benefit from reading as well as any actionable steps they can take after doing so.
Track the Success of Each Piece of New Content That You Publish
You’ve done all this hard work for what reason? To see how many people view, share, and like each piece of content you publish! Hopefully, by tracking this information, more people will be inspired to share your work on their social media platforms, which means even more views for your company.
Start Using an Editorial Calendar for Content Marketing Today
By using an editorial calendar, you will be able to successfully plan all of the content that you want to publish throughout the year ahead. Instead of losing track or wasting time creating separate documents and pieces of paper with notes scribbled everywhere, use data governance software to keep track of your content creation. This way, you can see how many people are viewing and engaging with each piece as well as sharing it on social media platforms.
An editorial calendar can help you stay on track with your content marketing strategy. Make sure to ask yourself what the goal of this post is? Is it to inform, educate or inspire? Once you have a clear answer for that question, determine how much time and effort you want to put into each article. You’ll be able to set realistic deadlines and finish projects more efficiently by using an editorial calendar- so take some time now and create one!
The post 10 Ways to Use an Editorial Calendar for Content Marketing appeared first on Social Media Explorer.
